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Digital Marketing Specialist · Capital Markets · Istanbul
Analytics
Driven
Marketing.
I develop data-driven digital strategies in the capital markets sector at Ata Portföy. With a master's degree in Digital Marketing from Dublin City University and multi-sector experience, I combine analytics with creativity.
01 — About
At the
intersection of
marketing and finance.
I work as a Digital Marketing Specialist at Ata Portföy in the asset management sector. I develop and execute integrated strategies spanning the digital promotion of investment funds, SEO strategy, email campaigns, and web analytics.
My career, backed by a Master's in Digital Marketing from Dublin City University and a Bachelor's in Advertising from Istanbul Bilgi University, is built on multi-channel campaign management across the FMCG, technology, and financial services sectors. I work to international standards with bilingual fluency in Turkish and English.
02 — Experience
Ata Portföy Yönetimi
Digital Marketing Specialist
- Collaborate closely with Portfolio and Fund Managers to actively promote investment funds across digital and social media platforms on a bi-weekly basis, running content strategy for the investor audience.
- Regularly update daily returns of investment and hedge funds on the corporate website, ensuring consistency and accuracy against TEFAS (tefas.gov.tr) data.
- Develop, maintain, and prepare fund bulletins for investors using Rasyonet (EquityRT) and Excel.
- Create and implement a comprehensive SEO roadmap to support a holistic search strategy.
- Run weekly and monthly email marketing campaigns via UseInbox in collaboration with Fund Managers, delivering financial market insights.
- Regularly update asset allocation data on the corporate website to ensure investors have access to current information.
- Effectively manage coordination with digital agencies, optimizing project workflows and campaign execution processes.
- Build HTML-based fund performance dashboards and scalable asset management presentation materials using AI-assisted development tools such as Cursor, Claude Code, and Codex — improving reporting efficiency and visual communication quality.
- Define, execute, and continuously monitor the performance of integrated marketing strategies spanning both digital and traditional channels.
TÜGİAD
Digital Platforms & Corporate Communications Officer
- Continuously monitored the functionality of digital platforms including websites and mobile apps, proactively identifying and resolving issues.
- Identified needs within digital platform performance tracking, measurably improving performance through SEO and CRO activities.
- Coordinated analysis, requirements management, design, and testing processes with stakeholders for end-to-end development of digital platforms such as websites, mobile apps, and microsites.
- Conducted the analysis needed to increase digital footprint and customer satisfaction across digital processes, identifying improvement areas, proposing solutions, and coordinating with relevant stakeholders.
- Defined personalization and A/B testing scenarios, overseeing setup, reporting, and proper follow-up action.
- Oversaw project management and digital platform development initiatives for tugiad.org.tr and yesforeurope.org using Jira.
- Worked in coordination with relevant teams on marketing activities across digital channels targeting the audience, evaluating and leading the adoption of new technology approaches as needed.
TAB Gıda Sanayi ve Ticaret A.Ş.
Marketing Specialist
- Took an active role in the design and integration of national and regional FMCG campaigns, collaborating with key clients and strategic partners.
- Analyzed, tracked, and evaluated business metrics using QlikView, keeping insights on emerging market trends up to date.
- Identified process inefficiencies and implemented policy and procedure updates, optimizing operational efficiency.
- Prepared performance reports highlighting campaign success factors and key business drivers, delivering regular presentations to senior management.
- Developed and implemented comprehensive improvement plans, closely tracking processes to create measurable impact.
- Supported senior management in executing marketing initiatives with a focus on ATL (Above-The-Line) and BTL (Below-The-Line) activities.
- Continuously monitored brand performance, analyzing competitor data and market trends to provide actionable recommendations.
McCann
Strategic Planning Intern
- Collaborated with senior executives to develop international communication strategies for local brands, focusing on social and digital ecosystems, consumer platform usage, and authentic brand engagement.
- Proactively monitored social norms, values, and practices at both local and global levels, providing creative and strategic consultancy for brand initiatives.
- Supported data collection and analysis efforts focused on campaign creation, brand positioning, and competitive relationships.
- Researched and organized insights on dynamic market triggers to attract prospective clients to McCann Worldgroup's growing portfolio, contributing to the renewal of communication strategies.
MTZ Foreign Trade Co. Ltd
Business Development Representative
- Generated critical insights on market trends, competitive developments, and industry shifts, sharing them with global teams to support strategic decision-making.
- Developed customer-centric strategies for acquisition, growth, and retention, creating long-term value.
- Identified and converted new business opportunities, expanding MTZ's reach in emerging markets; grew the client portfolio by 30% through proactive business development initiatives.
- Led the development and optimization of mtz.com.tr on WordPress, improving functionality, engagement, and digital experience in line with MTZ's goals; delivered measurable increases in user engagement and retention within the first year of the redesigned site.
- Established a structured system for targeted market analysis, customer insights, and document management, increasing operational efficiency.
Runway Interactive
Social Media Marketing Intern
- Organized and coordinated promotional contests and giveaways for clients including Knorr Turkey, achieving a weekly average of 500-750 impressions on Facebook and Twitter.
- Provided comprehensive support to a three-person social media team, growing follower counts across various partner and client accounts by 17% within three months; produced over seven pieces of text, video, and visual content daily to maintain engagement levels.
- Collaborated with team members to respond to over 500 consumer inquiries daily, achieving a 14% monthly increase in personalized engagement.
- Conducted a comprehensive assessment of the company's social media accounts across four key platforms including Facebook, LinkedIn, Instagram, and Twitter, generating insights and strategic recommendations to increase visibility and presence.
Planning a similar project?
Get in touch →03 — Expertise
SEO & SEM
Comprehensive SEO roadmap development and Google Ads campaign management.
Email Marketing
Weekly and monthly campaign management focused on financial content via UseInbox.
Data Analysis
Data querying, modeling, and reporting with SQL, Tableau, and Excel.
A/B Testing
Controlled experiment design and analysis for campaign and content optimization.
Capital Markets
Fund analysis, portfolio data management, and bulletin development with EquityRT and Matriks.
Sample Work
A fictional example of the fund dashboards I produce daily at Ata Portföy. Not real fund data.
| Fund Code | Fund Name | Daily Return | YTD | Risk Rating |
|---|---|---|---|---|
| DEM01 | Sample Variable Fund | +0.42% | +8.34% | 4 |
| BOR02 | Sample Debt Instruments Fund | -0.18% | +3.21% | 2 |
| KAT03 | Sample Participation Fund | +0.05% | +5.60% | 3 |
| SER04 | Sample Free Fund | +1.10% | -1.05% | 6 |
Fictional sample data. Does not represent a real fund and is not investment advice.
Beyond that, there are two real open-source projects. The first is a Next.js + Python application that automates Ata Portföy's weekly investor presentation.
Problem
The 32-page investor deck was updated by hand in Excel every week. Most of the data (TEFAS, MSCI, Turkey's central bank EVDS, Yahoo Finance, Borsa İstanbul) had to be pulled manually from a Bloomberg terminal each week.
Solution
Data is now pulled automatically from seven free sources across 21 update steps. The same codebase renders a live web preview and generates PDF and PowerPoint through headless-browser rendering, with no risk of visual drift between the two.
Result
- The deck is now produced weekly, without manual error risk, from a single codebase.
- Found several funds' comparison benchmarks mislabeled in the source data; each was cross-checked against independent sources and corrected.
- Rebuilt one fund's historical price series with a hybrid method that blends an old static source with a new official API, with no jump at the calibration point.
The second is a Node.js pipeline that produces the weekly one-page fund fact sheet for the same firm's 15 investment funds.
Problem
Fifteen separate fund brochures have to be refreshed every week, and there is a lot of moving data: daily unit prices for 14 funds, 17 benchmark series, portfolio breakdowns, net asset values, and KAP registry details (risk rating, management fee, founder, auditor). The price and benchmark archive lived in an Excel file; everything else was handled by hand each round.
Solution
A single-command, 12-step run. Data is pulled automatically from TEFAS, KAP, Borsa İstanbul, Nasdaq, and Yahoo Finance; the page is built in HTML/CSS with every chart hand-written as SVG and no charting library; headless Chromium (Playwright) prints each brochure to an A4 PDF. The Excel archive has been retired.
Result
- All 15 brochures are produced by one command; each fits on a single A4 page, and because the charts are hand-written SVG the output is fully deterministic.
- TEFAS only serves the last five years. I built a cumulative, append-only JSON archive that never rewrites an existing date, so the rolling window cannot erase history.
- Publication date and data date are now separate: whatever day a brochure is printed, the figures are cut at T-1. TEFAS sometimes publishes the day's price and sometimes doesn't; without the cut, the same brochure would show today's data one week and yesterday's the next.
- The publishing step no longer fails quietly: all 15 PDFs are verified before anything is copied, and if one is missing or lags behind the others, nothing is copied at all. It used to print "DONE" even when the last step had failed.
A published Ata Portföy fund fact sheet, included as a work sample. Not investment advice.
04 — My Approach
Marketing inside a regulated industry works differently: every sentence you publish has a compliance counterpart, and every number you measure has a consent history behind it. That intersection is where I work. I work with investment funds, brokerages, and fintechs — institutions that carry a compliance obligation.
Measurement Setup
The places where the dashboard and reality diverge: consent signals, data thresholding, content security policy. I rebuilt this site's own analytics setup from scratch for that reason.
Content Compliance
The line where Turkey's capital markets, data protection and consent rules meet marketing: which sentence can be written, and which one comes back from compliance. Your team writes the copy; I set the line and the approval flow.
Ad Approvals
Being a financial services advertiser carries obstacles of its own, and Google's financial services verification is the most visible one. I went through that process myself.
Automation & Reporting
Data gathered by hand every week, a deck updated by hand, a number checked by hand. I build pipelines that feed on public sources and produce their own output; once one is running, you no longer need me for it.
None of the four is theoretical: I have written the first three up, with the measurements, on my blog, and the fourth one is running above. The posts are in Turkish.
How an engagement runs
The work runs in three stages and ends when a system is handed over, not as an open-ended retainer. How long it takes depends on scope.
| Stage | What comes out | What you provide |
|---|---|---|
| Boundaries | A written definition of what can be published, what data can be collected, and who signs off | A counterpart in compliance, and how sign-off works today |
| Build | Measurement, the approval flow and reporting running in your own accounts | Tool access and a list of your data sources |
| Handover | The system stays with you, together with the document explaining how it runs | One person to take it over |
Working in a regulated industry?
Get in touch →05 — Education
M.Sc. · Digital Marketing
Dublin City
Business School
2020 — 2021
Dublin City
University
Business School
2020 — 2021
B.A. · Advertising
Istanbul Bilgi
Faculty of Communication
2012 — 2017
Istanbul Bilgi
University
Faculty of Communication
2012 — 2017
B.Sc. · Computer Science
Simon Fraser
Faculty of Applied Sciences
2011 — 2012
Simon Fraser
University
Faculty of Applied Sciences
2011 — 2012
Certifications
Google Digital Academy
Certified across all disciplines · Google Ads focusAdvanced Excel & Tableau
KubicleEnterprise Design Thinking Practitioner
IBMGoogle Analytics & Advanced Analytics
GoogleLanguages
Turkish
Native · Bilingual ProficiencyEnglish
Native · Bilingual Proficiency06 — Contact
Let's work
together.
Open to new projects, collaborations, or just a hello. I usually get back within 1-2 business days. I can also work under an NDA, without sharing corporate data or brand names.
- After I receive your message, we'll clarify your needs and scope in a short call.
- I'll put together a proposal based on the scope; once you approve it, we get started.
- You'll get regular updates throughout, with a full handover once the work is done.